I Can't Explain


Burger King has unleashed the Meat Monster Whopper on Japan. Forget about the double-entendre of 'meat monster' and trying to wrap your lips around it, this is one sick sandwich.

The Meat Monster Whopper ( I wish I had one) (I'm hungry) is a regular whopper but has an additional meat patty, a chicken patty, two slices of cheese and three strips of bacon.

The Meat Monster Whopper - I just love writing that out - is a hefty 1,160 calories and contains 69 grams of fat, 24 grams of saturated fat, 2,300 milligrams of salt and 1.5 grams of trans fat. And that doesn't include you adding fries and a diet soft drink (because you do have to watch your weight).

Geez... having it your way at Burger King could lead to you having a heart attack - your way.

There are no plans to bring this killer burger (killer as in tasty or as in heart attack - your choice) to Canada.

A few years ago, Health Canada railed at Burger King noting it had the highest trans-fat levels of any fast-food restaurant. So, in 2007, Burger declared itself to be a trans-fat free franchise in North America.

While it's good to be the king, Burger King will not break its promise of no-trans fats.

And while no one wants to rub salt in Burger King's wounded pride, the salt/sodium levels in the Monster Meat Whopper surpass the recommended adult daily sodium levels, has a whole day's worth of fat, and almost surpasses an adult woman's recommended daily caloric intake.

While it might be impressive to see a woman swallow a Meat Monster Whopper, I'm not sure I'd want to date her.  

Now... aside from Japan, the Meat Monster Whopper is not available anywhere else. Why is this something that Japan wants or needs?

Aside from the skinny dude who's a champion eater (Kobayashi Takeru - surname first) and the sumo wrestling population, the Japanese aren't know for gorging themselves stupid like we do in Western society... unless booze is involved, of course. 

So, why? Burger King doesn't really offer a good enough response for my liking. Burger King spokesperson Lauren Ross says that the Meat Monster Whopper and something called the All Heavy Whooper (also just a Japanese thing) are: "part of a campaign that shows customers how the 'Have It Your Way' brand promise can come to life." Apparently that means you can have more meat and toppings and get fat and die of a heart attack.

Japan - It's A Wonderful Rife does not know if all Japanese Burger King restaurants come equipped with a heart defibrillator, but rest assured I will find out and put your enlarged heart at ease.

Burger King briefly in 2009 offered the Whopper Seven in Japan: seven meat patties stacked 13 centimetres high. The seven-day promotion was tied in with the Microsoft Windows 7 introduction. God help us when Windows 8 comes out sometime in 2012.

Somewhere eating a Burger King spokesperson,
Andrew Joseph
Today's blog title is by The Who and is in their album Meaty Beaty Big and Bouncy, for obvious reasons. BIGMAC.

PS: You know - part of the fun in writing these blogs is coming up with a matching rock song title. Sometimes, it just works perfectly. I can't explain why.