Last week, majorlingerie maker Triumph International Japan Ltd. revealed aspecial underwear set that features messages of encouragement sent from the officesof its group companies around the world to lift the spirits ofdisaster-stricken Japan.
The lingerie consisting of a strapless bustier top and amatching skirt, all of which is called the 'Support Japan Bra'.
Created as part ofthis year’s unique concept bra series--the company releases these biannually toreflect social trends of the time--the lingerie manufacturer said it is not for sale.
Ahhh... just another eye-catching self-promotion then.
I'm good with that.
Triumph collected handwritten messages from 54 employees at its offices in 36countries and regions, including Russia, China, France and Turkey, along withrelief goods for the areas devastated by the catastrophic March 11, 2011 earthquakeand tsunami.
Theunderwear set features messages like: "Japan’s strength and courage is inspiring the world!" and "You’llmake it" written in the employees’ own language, and are printed along withcorresponding flags on the bustier and skirt.
ATriumph official in charge of public relations said the company had thought ofvoluntarily refraining from releasing the semiannual lingerie series this yearbut decided to release it. ‘‘We thought it better to deliver our feelings ofsupport through the product,’’ officials said.
Kawai Hikaru (surname first), 20, and a company model from Sendai-shi (Sendai City), Miyagi-ken (Miyagi Prefecture), that washit hardest by the twin disasters, states: ‘‘I hope to help lift the spirits of people in the devastatedareas’’ by modeling the special lingerie.
We here at Japan - It's A Wonderful Rife offer our support to Triumph and its pursuit of humanitarian gestures. And while this underwear set is not available for purchase, we do hope that women everywhere will show their support for Japan with whatever underwear you may or may not be wearing.
Uh... by 'we', I mean me.
Somewhere trying to open the damn strap,
Andrew Joseph
PS: Did you notice the model's name: Kawai... it means 'cute'. That's her in the photo above modeling the underwear set... she sure is kawai!
PPS: Japan = Nihon in the Japanese (Nihon-go) language. Nippon is another way of saying Japan... it's all over their stamps. It's a more formal way of saying Nihon, actually.
PPPS: Another blog one hour after this post!
We here at Japan - It's A Wonderful Rife offer our support to Triumph and its pursuit of humanitarian gestures. And while this underwear set is not available for purchase, we do hope that women everywhere will show their support for Japan with whatever underwear you may or may not be wearing.
Uh... by 'we', I mean me.
Somewhere trying to open the damn strap,
Andrew Joseph
PS: Did you notice the model's name: Kawai... it means 'cute'. That's her in the photo above modeling the underwear set... she sure is kawai!
PPS: Japan = Nihon in the Japanese (Nihon-go) language. Nippon is another way of saying Japan... it's all over their stamps. It's a more formal way of saying Nihon, actually.
PPPS: Another blog one hour after this post!
